Experience is king
Experiences are at the heart of millennials’ expectations and start of their journey into adulthood. They have huge FOMO of two key experiences, university and travel.
Even as the cost of education increases and the benefits, like higher salaries and graduate employment, are less guaranteed, there’s still a strong fear that if they don’t go to university they will miss out on an important life stage that is key to their progression.
A second consideration is overseas travel, which is now very commonplace amoungst younger generations (and we’re not just talking about a week in Marbella). Gap years aren’t just thought to be possible before and after university but also mid-career, whilst opportunities to work abroad are jumped at. On many occasions even a week’s holiday or a short-break can also be used to further a key passion.
These experiences allow millennials to have multiple identities; they can be city slicker one day, then seamlessly turn into chef, Yogi or festival-goer the next. It’s a key motivator in their life-choices.
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